This makes acting to use these technologies even more of anobrainer said Moss

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Current Technology Could Reduce Emissions 55 Percent Below 1990 Levels by 2030WASHINGTON(Business Wire)On the day that President Obama is releasing his plan to create a new, greeneconomy, McKinsey and Company has issued a ground-breaking report that outlinesa path toward realizing the Presidents goal by showing how current technology,if fully deployed, could dramatically reduce greenhouse gas emissions. Many ofthe technologies identified in the report would provide savings to consumers andcreate thousands of new, green-collar jobs. "This report provides further evidence that we can grow our economy and cutgreenhouse gas emissions at the same time," said Dr Richard Moss, WWF vicepresident for climate change. "If the policies were in place to force thebroader deployment of the technologies highlighted in this report, thousands ofnew jobs would be created across the country.

And these new job-generatingtechnologies would put us on a path for dramatically reducing emissions andkeeping global average temperatures from rising above the dangerous threshold of2 degrees Celsius, or 3.5 degrees Fahrenheit." Pathways to a Low Carbon Economy, one of the largest and most detailed reportsof its kind, lists more than 200 opportunities, spread across ten sectors andtwenty-one geographical regions, that have the potential to cut globalgreenhouse gas emissions by 55 percent below 1990 levels by 2030, a reduction of70 percent from the business as usual scenario. The study was supported by tensponsors, including World Wildlife Fund (WWF) and energy, automotive andtechnology companies. Many of thetechnologies highlighted in the report have negative cost - that is the savingsthey would generate would more than offset the cost of implementation, therebyproviding savings to consumers. "The report demonstrates that we can save money for consumers if we enact somerelatively straightforward policies and measures to overcome market barriers andfailures that impede adoption of low-cost energy efficiency and alternativeenergy technologies," said Moss. "By reducing energy consumption, we could alsolower energy imports and increase our energy security." By 2030, the report finds that wind, solar and other sustainable renewableenergy sources could be rapidly scaled up, while energy efficiency could reducegreenhouse gas emissions by more than a quarter. The report states thatdeforestation in developing countries, the source of nearly 20 percent of globalemissions and a major threat to sustainable development, could be almost fullyhalted.

McKinsey concludes that the total cost of implementing all of the measurescontained in the report would be less than one half of one percent of globalgross domestic product. However, the report does not include the economic coststhat would result from escalating climate change impacts if emissions are notreduced. "This makes acting to use these technologies even more of ano-brainer," said Moss. "If we fail to act, climate change will alter waterresources, agriculture, and ecosystems, resulting in impacts on the economy andhuman health that could run to the billions of dollars annually in the UnitedStates alone.