719 in 2007 its paid circulation fell to best 491

Sell, not to sell Employees of "Parisien" who still doubted the real will of Marie-Odile Amaury to separate from the daily lost part of their illusions. At a general meeting of the staff held yesterday afternoon at the headquarters of the newspaper in Saint-Ouen, a representative of the Union of the CGT book dropped size information: the Bank Rothschild et Cie, to which the Group Amaury mandated an exploratory sale, should now open the "data-room" allowing candidates interested to access all the financial and technical data about assets yield. Namely: "Le Parisien" and its national Edition "now in France", printing Sicavic de Saint-Ouen, distribution and home SDVP society and dedicated teams of the advertising Board Amaury Média. A set which realized still in 2008 224 million euros of turnover, according to the accounts of the SNC Le Parisien, lodged at the registry of the tribunal de commerce de Bobigny. Amaury vendor hopes to remove at least EUR 200 million, a price which appears to be high in view of the crisis in the sector.

The announcement, if it is confirmed - contacted by "Les Echos", a leader of the Group Amaury made no comment-, lead to a significant acceleration of events. Because, by indicating on 7 June have entrusted a mandate to Rothschild et Cie for the future of his people's daily, Amaury had left open all options: "search for alliances in creating new products or new media" or "partial"Parisien"back-to-back". The Group was even careful to clarify: "no decision is made to this day...".

Bolloré, Rizzoli, Springer...

Only, this is since, Amalric and the Bank Rothschild had received "about 15 brands of interest, including 5 from large European groups", tells of a framework of the "Parisien", who was relieved by the interest generated by the newspaper in a very difficult environment for the whole of the daily press.

On the French candidates, talking of course of businessman Vincent Bolloré, already present in the area of the free "Direct morning" and "Direct night", and preparing, in theory, to launch in the fall of a daily analysis high-end inspired the Italian newspaper "Il Foglio". The name of Orange, candidate to the redemption of the "world" with Claude Perdriel, is also cited. But the operator is now opt out of content, and the Director General of France Telecom, Stéphane Richard, said Monday that he had "no mandate to save the press at risk".

Side abroad, several heavyweights of the sector would have interested by the opening of the "data-room". Including Italian RCS Media Group (Rizzoli, editor of the "Corriere della Serra"), who has already purchased France Flammarion and his compatriot Mondadori (already very present in the press magazine in France with "Grazia", "Closer", "The Auto Journal", etc.). Springer would also on the ranks: the German giant had tried in 2007 to launch a French version of his daily popular "Bild" before surrender... to the firing of dam triggered by the Group Amaury, threatening to launch a "Kill Bild".

Like other newspapers, "Le Parisien" saw its sales crumble in recent years to the Internet: best 526.719 in 2007, its paid circulation fell to best 491.787 in 2009. And the loss of SNC Le Parisien, which reached EUR 9.7 million in 2008, has apparently grown last year with the advertising crisis (title revenues have melted an average of 10). But, as recalled in a journalist House, "it is still"The Parisian"which is a good part of the subjects of the JT 20 hours". According to experts, the interest by sale of "world" should also profit on the sale of the "Paris". For its part, the Group Amaury seems in any case indeed decided to focus on the sport with "The team", the France Tower and paris, seen as a "more sustainable" business