I know that this measure will not pleasure producers

Advocated by the report issued Wednesday by Patrick Zelnik, Jacques Toubon and Guillaume Cerutti on the development of "cultural offer online", the idea of a new 1-2 tax on advertising online, directly targeting Google and can report from 10 to 20 million euros, not been pursued directly by Nicolas Sarkozy. But the President of the Republic, who spoke yesterday on his wishes to the world of culture, the Cité de la musique in Paris, wants the Internet giants pay more taxes in France. "I invite the Department of finance to launch soon an expertise to tax the advertising activities of the major portals and international search engines present in France." For now, these companies are taxed in the country seat, while they take an important part of our advertising market. This tax leakage is particularly damaging, he said yesterday. There is no gift to them. "What Google France tersely responded last night:"we pay taxes like all companies in France... ".

Nicolas Sarkozy also welcomed the request for a notice of the competition authority on the possible dominant position that would have Google in the online advertising market. Always on the tax plan, the President ruled, conversely, for a reduced VAT on the set of cultural products in France, calling "the European Commission to propose to the Council to authorise the Member States to apply it". France, VAT is 5.5 on the book, 19.6 per cent on the disk. The music industry has never managed to get a reduced VAT, despite 15 years of lobbying. In return, Nicolas Sarkozy did not hesitate to embark on an arm of the railway with record producers. Yesterday, he endorsed "" one of the most challenged proposals of the report made the day before by Patrick Zelnik on the emergence of culture online: collective management of all rights, including those of the producers. "I do agree with the proposal for the creation and Internet mission to set a period of one year to the producers that they negotiate rights and release their music files on all platforms", he said. If no agreement is reached within a year, it will be a law. "It puts a knife under the throat", yesterday was a producer. Today, a platform must enter into contracts with each House to have access to its catalogue. A situation criticised by some, including the smaller market players, who may have access to all the catalogues.

"That everyone make an effort."

Clearly, if the measure goes to term, this would mean that online music platform will go directly to a collective management organization to have all the rights on securities - including those of the producers - and not spend individual agreements with the latter. This measure is not trivial, because all of the labels marketing strategies and platforms are likely to be questioned. Both the Upfi to the national Union of music publishing (SNEP), which brings together the majors of the disc (Universal Music, Warner Music, Sony Music and EMI), it yesterday denounced the idea. "It is an infringement of property rights." "It has never seen a collective management of rights in a major operation mode", responded yesterday to hot David El Sayegh, the Director General of the SNEP. "I know that this measure will not pleasure producers." I am ready to receive to talk to them. "To be that everyone make an effort", said Nicolas Sarkozy yesterday. He also resumed his account the idea of a "cheque young" for online music, renamed for the occasion "young music map", specifying that the State will bring good 50 of the cost of the card. It goes even further than the report and argues for a card with a value of EUR 200, instead of 50 euros. "It is a very good idea, but it is hoped that its implementation will not lead to a gas plant," says Jerome Roger, the President of the Union of independent French phonographic producers (Upfi).