The first three books were published last month

Called "Stem", inspired by nature, the stool designed by the collective of designers At-ounce wooden is multifunction, with storage provided between his ribs. But its main feature is to have funded, in ten days, users have become co-editors of furniture under the aegis of the editorial. This specialist of the furniture wood custom, born in 2008, started this year in the community adventure.

Young designers offer furniture projects. Those who want them to be make their contribution. When the bar of the 3.000 euros is reached to carry out technical studies, make prototypes and start marketing, object - manufactured in the French company's facility - is put on sale on the Ledito site.

The mode also

That gain the co-financiers A reduction of 20 and an Edition numbered if they buy the furniture. They also receive royalties on the sale of the product for ten years. In total, ten furniture have already been funded. Three, including stem, are on sale. Others, like a porte-manteau pivoting slatted or one bed Bedside tables integrated, will be available soon.

This initiative shows that the idea of the "crowdfunding" using the wallets of Internet users to launch a product now exceeds the area of entertainment in which she was born. Fashion is also. The Brandalley.fr site plans to launch next January the Lab, which will allow, inter alia, to sponsor new talent.

Mymajorcompany and example of the success of the Grégoire singer, whose album "You me" is sold at nearly 900,000 best, can, indeed, make more than a dream. Even if all supported artists are registered such scores. The record label now offers its declination in the universe of the book with Mymajorcompanybooks. The first three books were published last month. The holders, they seek their advice on the choice of the cover or title. After the publication in XO Editions, they are informed of its commercial development and receive 25 of net revenues generated in the library. Not to mention the receipt of a set of Djiboutian tests.

In the field of cinema exist Peopleforcinema, offering to join in the promotion of a film, or Weareproducteurs, launched by EuropaCorps, Luc Besson, and Orange society where those involved are invited on the scenario or casting. For the shows, there MyShowMustGoOn, dedicated to the theatre or musical comedies to help growers cash. The remuneration on the basis of the results, but the contributors also receive invitations.

Because before being a source of income, the system is an opportunity for the public to enjoy its status as co-producer of a product or service. "Internet users becoming involved in the co-publication of our furniture, motivation is financial for a third party, another third wish before any help designers and the remaining third is the opportunity to buy a piece of furniture that would not exist otherwise", believes Francis Lelong, CEO and partner in the editorial.

To invest all that investing

Consumers who take to the game are also ready to invest to invest. Mymajorcompany also takes care to recall that the job of producer remained at risk and that it is not possible to "win every time." Implementation, often low regardless of whether the universe concerned, limits, in addition, the financial issue.

Once the first effect of buzz past, community-based businesses must also use conventional marketing tools. This is what made Mymajorcompany playing on retention. For the second album of Grégoire, "The same Sun", was opened between mid-October and mid-November participation to producers of his first opus. Then, it could make its contribution to the promotion of an artist already proven. Total 1.893 people funded a disk which is well placed to at the outset in the rankings. On earnings, they are recalculated based on the lesser risk taking.

But use as filter for deciding to launch the sensitivity of involved users is not an absolute martingale. Because it remains to measure the adequacy between their tastes and those of the general public called then to buy the elected product. We must then rely on the power of prescription of the co-financiers. However, in these times where the marks rely increasingly on the word of mouth, nothing is to have as Ambassador of the people who have invested their own money.